I founded and led The Octopus Club, a secondhand online marketplace for parents across the UK. Over five years, we helped 25,000 families rehome more than 45,000 items, avoiding the carbon emissions tied to production and disposal.
We maintained a 99% five-star rating across all transactions, ran a pop-up store at the Young V&A Museum in late 2024, and earned organic press from the BBC, The Times, The Guardian, The Telegraph, and Vogue. Despite our impact, we closed in 2025 due to lack of funding.
Collateral design for Second Home - a creative workspace based in London and Lisbon.
At Pentagram
Brand identity and packaging design for Italian pasta producers Rummo.
With Julian Roberts at Irving & Co
Signage and brochure design for seasonal Serpentine Galleries events and exhibitions.
At Pentagram
Identity design for an art collaboration between the Marina Abramović Institute and NEON in Athens.
At Pentagram
Identity and print for vintage furniture sourcing and interiors shop Nabo.
Shop signage for Melissa's Covent Garden store in London. We used reflective holographic material which changes colour depending on the angle it is seen from.
At Pentagram
Art direction and design for Brazilian plastic shoe makers Melissa S/S 2016 campaign.
At Pentagram, photography by Bob Wolfenson
Patterns for Melissa.
At Pentagram
Packaging design for Carluccio's Winter seasonal products.
At Irving & Co
Art direction and design in collaboration with illustrator Malika Favre for Carluccio's Christmas range packaging.
At Irving & Co
Art direction, identity, website and packaging design for Kerry Seaton - a London based jeweller.
Photography by Rich Stapleton
Graphic posters for Bombrasil - exhibition by Romy Pocztaruk first presented in 2017 at Panorama da Arte Brasileira at the Museu of Modern Art (MAM), São Paulo, in 2018 at Santander Cultural, Porto Alegre and 2019 at Zipper Gallery, São Paulo, Brazil.
Art direction and typography for a poster illustrated by Malika Favre for Carluccio's Wine Festival.
At Irving & Co
Art direction and design for Carluccio's Easter campaign.
At Irving & Co, photography by David Sykes